Blog
Building a multiphase ADSP & AMC audience strategy for Black Friday Cyber Monday
This blog post walks brands through the process and importance of approaching BFCM (or any deal event) with a multiphase ADSP approach combined with custom AMC audiences to maximize returns at every point of the consumer journey before, during, and after the event.
Written by
Sarah Carter, Julianne MacDonald, & the AMC Team
•
October 31, 2024
Blog
How to strategize against Amazon’s recent eligibility changes
Written by
Gabe Fishbein
•
October 23, 2024
Insights
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Blog
Understanding shopper behavior during Prime Day via AMC insights
Understanding shopper behavior during Prime Day via AMC insights
Understanding shopper behavior during Prime Day via AMC insights
Understanding shopper behavior during Prime Day via AMC insights
Written by
Dan Nealon
•
August 9, 2024
Amazon
Measurement
Clean Rooms
Podcast
This Month Above the Fold w/ Patrick Miller - Prime Day Recap & the Return of the Cookie
This Month Above the Fold w/ Patrick Miller - Prime Day Recap & the Return of the Cookie
This Month Above the Fold w/ Patrick Miller - Prime Day Recap & the Return of the Cookie
This Month Above the Fold w/ Patrick Miller - Prime Day Recap & the Return of the Cookie
Written by
•
July 29, 2024
Measurement
Amazon
Blog
Is Amazon's stable profitability in Europe causing a decline in vendor purchase orders?
Is Amazon's stable profitability in Europe causing a decline in vendor purchase orders?
Is Amazon's stable profitability in Europe causing a decline in vendor purchase orders?
Is Amazon's stable profitability in Europe causing a decline in vendor purchase orders?
Written by
Kelly Miller
•
July 26, 2024
Amazon
EMEA
Video
In-Store: Entering the next generation of retail media
In-Store: Entering the next generation of retail media
In-Store: Entering the next generation of retail media
In-Store: Entering the next generation of retail media
Written by
Peter V.S. Bond
•
July 25, 2024
Omnichannel
Blog
Building a DSP frequency cap model using metrics from AMC
Building a DSP frequency cap model using metrics from AMC
Building a DSP frequency cap model using metrics from AMC
Building a DSP frequency cap model using metrics from AMC
Written by
Patrick Miller
•
July 25, 2024
Amazon
Programmatic
Measurement
Video
Finding incremental opportunities on Amazon.com
Finding incremental opportunities on Amazon.com
Finding incremental opportunities on Amazon.com
Finding incremental opportunities on Amazon.com
Written by
Ashley Mistretta
•
July 22, 2024
Amazon
Measurement
Blog
The cost of not utilizing AMC in EMEA
The cost of not utilizing AMC in EMEA
The cost of not utilizing AMC in EMEA
The cost of not utilizing AMC in EMEA
Written by
Oliver Mead
•
July 18, 2024
Amazon
Clean Rooms
EMEA
Podcast
AVNs - Maybe a Good Thing? Featuring Russ Dieringer of Stratably
AVNs - Maybe a Good Thing? Featuring Russ Dieringer of Stratably
AVNs - Maybe a Good Thing? Featuring Russ Dieringer of Stratably
AVNs - Maybe a Good Thing? Featuring Russ Dieringer of Stratably
Written by
•
July 15, 2024
Amazon
eCommerce
Retail
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