With its influencers and spontaneous sales, TikTok is leading the charge and TikTok Shop makes it easier than ever to get in front of your target audience. In this episode, Molly O’Bryen shows you how to unlock the potential of TikTok Shop. You’ll learn:
• How TikTok Shop turns inspiration into instant purchases, all within the app
• The power of creators to drive organic, discovery-based sales
• Key insights on closed-loop measurement to connect social engagement with sales
• Why connecting with Gen Z shoppers on TikTok is critical for your brand’s growth
