Retail Ready

How to successfully launch your brand on TikTok Shop

Launching a brand on TikTok Shop requires more than just uploading products; it’s about building a strategy that connects the right products with the right creators to drive traffic, engagement, and sales.

Molly O'Bryen
November 12, 2024

We recommend a simple yet powerful 3-step process that sets up your brand for success on TikTok Shop. In this episode, Molly O'Bryen covers the essential strategies for building your brand’s success on the platform and the key considerations for staying compliant and competitive. Walk away understanding:

• How to choose products that win with TikTok’s audience

• Making creator partnerships work for real engagement and revenue

• When and how to boost reach with TikTok Ads

• Essential insights on fulfillment and keeping pace with TikTok’s SLAs

• A breakdown of P&L differences between TikTok Shop and traditional retail

Molly O'Bryen
Senior Director, TikTok Shop

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