Decoding Commerce

Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results

You should demand more from your Amazon DSP campaigns and we've found the solution. In this video we explain how MFA sites create ad waste, how Flywheel built a solution using AMC's measurement capabilities, and how this impacted our clients.

Donte McCrary-McClain
December 11, 2024

You should demand more from your Amazon DSP campaigns. We've been in the lab and found the solution.

Check out Decoding Commerce, our new series where we dive into:

- How MFA sites create ad waste: from trivial impressions and overexposure of ads
- The building process of our solutions: using Amazon Marketing Cloud to measure performance across thousands of sites and determine optimal frequency
- Why the industry deserves a smarter, more intentional future of advertising driven by results that matter

We've cooked up something big, stay tuned for more!

Donte McCrary-McClain
VP, Amazon Media

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