Your TikTok Shop might be up and running, but is it profitable?
Molly O'Bryen is back for another episode of Retail Ready where she covers what it takes to run a profitable TikTok Shop. The key elements of the equation include:
- Prioritizing high-margin products
- Preparing to pay creators at least 15-20% per sale
- Incorporating platform fees into the mix
- Choosing products with lower shipping costs
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