Retail Ready

Driving brand loyalty on Walmart.com

Identifying and targeting shopper loyalty is a crucial goal for any brand, and with the integration of Walmart Luminate and Walmart Connect, this goal is more achievable than ever. Walmart Luminate’s Shopper Behavior tool allows you to classify shoppers based on their visit and purchase frequency, helping you focus on nurturing the most loyal customers.

Tim Jefferson
July 3, 2024
Walmart
Retail

In this episode, Tim Jefferson will guide you through the steps to leverage these tools effectively and turn casual shoppers into valuable, repeat purchasers. Tune in to:

• Discover how to classify and target shoppers using Walmart Luminate’s Shopper Behavior tool.

• Learn strategies to attract new shoppers through browse and category pages and peak events.

• Understand how to boost brand loyalty by creating custom audiences and targeted campaigns with Walmart Connect.

• Explore how to maximize ad investments by focusing on premium customers and their browsing and purchase habits.

Tim Jefferson
Director, Client Services
Tim Jefferson
Director, Client Services
Connect

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