Retail Ready

How to improve organic rank on Walmart.com

If you want to win on Walmart.com, mastering search is crucial. Appearing on page 2 or 3 won't cut it—83% of all clicks and 87% of all revenue come from the first page of search results. To secure that prime first-page placement, you'll need to optimize both your organic ranking and Sponsored ads.

Aja Ward
March 28, 2024

By creating a 'Flywheel' effect with a well-rounded strategy, you can enhance your organic rank and optimize your ad spend. In this episode, Aja Ward will show you how to set up and manage your Walmart.com campaigns to improve your organic rank and drive better results:

• Learn how to combine organic ranking and Sponsored ads for optimal visibility.

• Discover strategies for using manual and auto campaigns effectively.• Understand how to avoid mirroring between organic and paid placements.

• Find out how tracking and adjusting your campaigns can prevent wasted ad spend.

• Explore how a specialized team can help you maximize your digital shelf presence.

Aja Ward
Business Manager, Client Services

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