Retail Ready

What impacts your Walmart Content Quality Score

Shoppers on Walmart.com won't buy your products if they can't find them. To boost your product's visibility, optimizing your Content Quality Score is essential. Walmart automatically scores products based on two key factors: the content shoppers see on the item page and backend attributes. A higher Content Quality Score makes it easier for the algorithm to display your products to relevant shoppers.

Aja Ward
June 5, 2024

We recommend aiming for a score of 95% or higher for the best results. In this episode, Aja Ward breaks down how you can get there:

• Learn about the two components of the Content Quality Score: Content Score (60%) and Attribution Score (40%).

• Discover how to improve images, product names, descriptions, and key features to meet Walmart's guidelines.

• See how adjusting content to match shopper search behavior can increase your product’s visibility.Managing Backend Attributes: Get insights into navigating Walmart’s complex Style Guides and keeping up with updates.

• Understand how leveraging expert help can simplify the process and ensure your products reach the right audience.

Aja Ward
Business Manager, Client Services

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