What Walmart's acquisition of VIZIO will mean

What makes this acquisition a big deal is the value this acquisition brings to Walmart Connect. In this episode, Peter V.S. Bond explores:

• How Walmart’s acquisition of VIZIO enhances Walmart Connect’s connected TV capabilities.

• The advantages of VIZIO’s SmartCast platform for personalized advertising.

• The role of clean room technology in creating targeted audiences and measuring ad performance.

• The potential impact on Walmart’s partnership with Roku and future opportunities in retail media.