Updates

Updates: Temu pilots Amazon-like search ad business

Danny Hoffman
February 5, 2025

Temu is piloting an Amazon-like search ads business.

Here's an update from Danny Hoffman with everything you need to know ⤵️ Listen through for:
💡 How this impacts Temu's overall business model
💡 Why & how Temu is pivoting its strategy
💡 What brands need to be thinking about to drive real long-term value across channels

What do you think about this move? Let us know in the comments!

Danny Hoffman
Director, Commerce

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