Subscription programs are increasingly popular among retailers as a strategy to foster customer loyalty and generate predictable revenue. In this episode, Peter V.S. Bond dives into the details of Target Circle 360, including:
• Target’s Strategy: Understanding why Target is adopting a subscription model and how it aims to boost its eCommerce performance.
• Revenue Streams: How Target Circle 360 leverages digital shopping to generate ad revenue through Target’s Roundel Media Network.
• Comparative Analysis: Comparing Target Circle 360’s features and membership fee with Amazon Prime and Walmart Plus.
• Member Benefits: Exploring the primary benefits of the subscription, including free shipping options and potential savings, and evaluating how these stack up against competitors' offerings.
• Market Impact: Discussing the potential implications of Target’s current benefits and features on its competition with Amazon Prime, which boasts over 167 million users in the US.
