The customer purchase journey is no longer linear. As consumer touchpoints increase, the paths they can take to make a purchase grow exponentially. As a brand, understanding your customers’ most common paths to purchase (and repurchase) will help shape future decisions - from media investment decisions to creative strategies, to product innovations.
As the industry shifts away from third-party cookies, clean rooms like Amazon Marketing Cloud (AMC) provide robust first-party data sets that give new visibility into consumer behaviors. Through these data sets, brands can finally measure paths to purchase and make informed decisions that unlock massive growth opportunities.
In this episode, Gloria Steiner and Andrew Fox discuss how brands can measure paths to purchase to garner meaningful insights. Plus they share 3 ways to action those insights to drive growth on Amazon.
