By expanding its partnerships, Instacart aims to enhance its advertising capabilities and broaden its service offerings, potentially reshaping the landscape of online grocery shopping and delivery. In this episode, Peter V.S. Bond explores:
• How Instacart’s partnership with NBCUniversal opens up audience-based advertising on Peacock
• The mutual benefits for publishers and CPG brands
• The impact of Instacart’s partnership with Uber Eats
• The potential for restaurants in the retail media ecosystem, with new ad opportunities and boosting app engagement
