In-Store: Entering the next generation of retail media

This transformation is predicted to unlock substantial growth and innovation within retail media. In this episode, Peter V.S. Bond is here to dive into:

• The dominance of onsite search-related investments in retail media revenue.

• The surprising rapid growth of offsite ads driving revenue increases.

• The impact of in-store digital touchpoints like Instacart’s Connected Store and the Amazon Dash Cart.

• The future of personalization in in-store retail media and the technological investments supporting it.