This transformation is predicted to unlock substantial growth and innovation within retail media. In this episode, Peter V.S. Bond is here to dive into:
• The dominance of onsite search-related investments in retail media revenue.
• The surprising rapid growth of offsite ads driving revenue increases.
• The impact of in-store digital touchpoints like Instacart’s Connected Store and the Amazon Dash Cart.
• The future of personalization in in-store retail media and the technological investments supporting it.
