Retail Ready

How to create a PDP that converts on Walmart.com

If you want shoppers to purchase your products on Walmart.com and other retailers, optimizing your content is crucial. Your product’s hero image, title, and description play a key role in capturing attention and driving sales.

Aja Ward
August 14, 2024

In this episode, Aja Ward will guide you through the essential strategies to make your product stand out and convert clicks into purchases. Tune in to understand:

• How to craft an engaging hero image and title to capture shopper interest.

• The importance of using strategic images and copy to communicate your product’s key features.

• Tips for optimizing bullet points to address consumer questions and highlight key information.

• Effective ways to use your product description to enhance keyword variety and relevance.

• Insights into the science behind creating a high-converting product detail page.

Aja Ward
Business Manager, Client Services

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