The commerce landscape is shifting towards efficacy. Connecting the dots between upper-funnel, lower-funnel, and transactional data is critical. Amazon Marketing Cloud offers a way to not only gather data, but also turn that data into insights and actionable strategies. So if AMC is such a game-changer for brands and advertisers, both on and off Amazon... why doesn't everyone have an AMC instance?
In this episode, Andrew Fox is joined by Jeff Ekeanyanwu, Data Engineer at Flywheel, to tackle the barriers to entry. Together, they'll discuss:
- Accessibility of both the Amazon DSP and AMC. Plus the reason many DSP providers have spend minimums.
- The importance of either having or working with a partner who understands SQL and the nuances of Amazon including: privacy, null users, and sequence of events.
- The requirements in order to take data from AMC and turn it into both insights and action.
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