There was a lot of movement across the clean room space in 2023, and with the 'death of the cookie' on the horizon, we're expecting investment in clean rooms and innovations to ramp up in 2024. In this episode, Gloria Steiner and Andrew Fox share their predictions for what lies ahead, including:
- Continued investment from Amazon to build our Amazon Marketing Cloud (AMC) and AMC Audiences
- The introduction of more signals, which will further enhance targeting capabilities
- Privacy-friendly data collaborations between Amazon and partners
