Updates with PVSB

CES 2025: 4 key retail media announcements shaping commerce

Peter V.S. Bond
January 15, 2025

CES 2025 was booming with announcements, and Peter V.S. Bond is here to help you quickly understand which ones are the most important and why ⤵️

Listen in for:
- Flywheel and Amazon’s first-to-market agreement that extends the AMC look back window to 5 years
- Amazon Ads' "Amazon Retail Ad Services"
- Omnicom Media Group & TikTok's capability that identifies search trends in real-time based on organic search queries within TikTok
- Omnicom & Google's co-developed, AI-powered solutions; Share of Voice Planning and Next Generation Search Agent

Peter V.S. Bond
Senior Director, Industry and Client Engagement

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