Last year Amazon’s Prime Day made history, achieving an extraordinary $12.7 billion in total sales and setting a remarkable record with the global sale of 375 million items.
This Prime Day offers advertisers another huge opportunity to build brand awareness, engage with new-to-brand (NTB) shoppers, and drive sales. But to be successful, you need a multi-phase strategy that covers the lead-in, during, and lead-out periods of Prime Day. Luckily, Amazon Marketing Cloud (AMC) and AMC Audiences can help you amplify your strategy to stay ahead of the competition.
In this episode, Andrew Fox is joined by Jeff Ekeanyanwu, Data Engineer at Flywheel. Together, they provide tips on:
- How to leverage AMC to analyze last year's Prime Day performance to better understand consumer behavior and their longterm value (LTV).
- When and how to use AMC rules-based and lookalike audiences across Prime Day, including the lead-in and lead-out.
