In this episode, Ashley Mistretta explores how to find these incremental opportunities and how to leverage them for your advantage:
• Learn what incremental sales are and why they matter for your Amazon advertising strategy.
• Discover how shopper search behavior varies by product and category, and how it affects ad visibility and effectiveness.
• Find out how to pinpoint search terms where shoppers are more likely to click rather than scroll, and why this is crucial for driving sales.
• Understand the key factors for matching your product with the right search term to optimize ad performance.
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