In this episode, Ashley Mistretta explores how to find these incremental opportunities and how to leverage them for your advantage:
• Learn what incremental sales are and why they matter for your Amazon advertising strategy.
• Discover how shopper search behavior varies by product and category, and how it affects ad visibility and effectiveness.
• Find out how to pinpoint search terms where shoppers are more likely to click rather than scroll, and why this is crucial for driving sales.
• Understand the key factors for matching your product with the right search term to optimize ad performance.
Ready to grow your business?
Let’s discuss the best approach to meet your brand’s specific needs.
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