Demand more than 
brand awareness - drive direct sales with

TikTok Shop

Flywheel's full-service TikTok Shop solution

Flywheel is changing the way brands see TikTok. It's not just an upper-funnel brand awareness platform—it's a commerce enabled powerhouse that offers huge opportunities to reach new audiences and boost sales. 

Start your tiktok Journey
A woman in a blue sweater applies makeup in front of a ring light and phone.

What is TikTok Shop?

TikTok Shop is a full shopping journey woven seamlessly into a social media platform. Users can browse video content, search for, or organically discover products and buy them without leaving the app. It’s the fastest-growing eCommerce platform connecting people and products through entertainment.
Here’s how it works
Photo of a woman with curly hair holding an open color palette. She wears a strapless top and scarf.

Creators promote shoppable products through videos and livestreams on the TikTok app.

A photo of a person with sunglasses and earphones lying by a pool, holding a smartphone.

This content is shown to relevant audiences via the TikTok algorithm and amplified with paid advertising. Users engage with content and are exposed to shoppable products.

A photo of two people sitting, one holding a phone, the other pointing at it. Hands and part of their torsos are visible.

Users visit the TikTok Shop product page for more details and make a purchase seamlessly without leaving the app.

A person in a red jacket and blue beanie stacks boxes from a van outdoors.

Purchases are delivered via a third-party logistics provider, TikTok's own service, or directly by the merchants.

Why smart brands are investing in TikTok Shop

01
It’s meaningful

TikTok's eCommerce user base is rapidly expanding, already leading social platforms with 33.3 million shoppers.

02
It’s incremental

A whole new customer segment exists on TikTok. 67% of Gen Z has purchased from TikTok in the past year and 42% of those purchases were spontaneous.

03
It’s measurable   

Closed loop attribution allows brands to see the impact of activations and tie their ROI to social media.

Flywheel is your perfect TikTok Shop partner

We’re officially accredited by TikTok

As a certified TikTok Shop pioneer, Flywheel boasts exclusive partner status that sets us apart. This accreditation isn't just a badge—it's your key to unlocking insider advantages. We'll connect you directly with TikTok Shop's top minds, give you first dibs on game-changing features, and arm you with winning strategies before they hit the mainstream.

We leverage retail expertise to fuel your TikTok Shop growth

Our team's deep retail expertise enables us to pinpoint optimal products for TikTok Shop success through comprehensive market analysis. We'll strategically showcase these items to maximize sales, while guiding you towards sustainable, profitable growth in the TikTok marketplace.

We find the right creators & build content that drives conversions

The TikTok Shop revenue opportunity requires a massive amount of creator contact to generate content at scale. We have the technology, creator relationships and proven expertise to make sure your brand grows on TikTok.

We take care of tedious operational tasks so you don’t have to

Creator outreach is a lot of work and requires almost constant communication. If you don’t have time to go back and forth over DMs all day, let us do it for you. We'll also take on other time-consuming tasks including listing products and managing ad budgets.

CASE STUDIES

Explore how brands are already boosting sales and expanding reach with TikTok Shop.

CASE STUDIES
Brand One

Amazon seller who started TikTok in 2023

STRATEGY
300+

videos per month via
influencer collaboration

$30k

per month in Spark ads campaign

Leverage livestream to drive incremental sales

RESULTS
3x
Sales increase
47%
of Amazon DSP GMV
in TikTok GMV
<6months
post launch to hit ROI
Brand TWO

Health care brand started with targeted SKUs

STRATEGY
$180k

per month in Spark ads to amplify brand awareness

15%

per month in Spark
ads campaign

20%

increase in traffic with 5 influencers livestream sessions a week

RESULTS
1.5m
video views
2.5m
product impressions
$200k
per month GMV, 
growing 157% MoM

Ready to talk to Flywheel about a TikTok Shop strategy for your brand?

Let’s chat