Cannes Lions 2025: Redefining ROI, the evolving role of AI, and the power of data connectivity
Blog

Cannes Lions 2025: Redefining ROI, the evolving role of AI, and the power of data connectivity

At the Cannes Lions International Festival of Creativity, one message came through loud and clear: commerce, content, and retail media are now inseparable. To win in this new landscape, brands must verticalize ROI—maximizing value across every retailer, every consumer, and every touchpoint.

Written by
Bernie Che
•
June 26, 2025
Blog

Amazon Ads and Roku: A new era for Connected TV advertising

Written by
Kim Reisen
•
June 18, 2025
Blog

Flywheel’s Consumer Long-Term Value Dashboard harnesses the power of AMC’s 5-year purchase data

Written by
Shreya Subramaniam
•
May 27, 2025
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Amazon’s Stable EU Profitability & A Decline in POs
This Month Above the Fold w/ Patrick Miller - Prime Day Recap & the Return of the Cookie
AVNs - Maybe a Good Thing? Featuring Russ Dieringer of Stratably
This Month Above the Fold w/ Patrick Miller - The Big Shift
Live from Cannes: The Future of Addressability with Amazon Ads' Brian Tomasette
What Clients Want w/ Andrea Lennon of Omnicom
This Month Above the Fold w/ Patrick Miller - Instacart + Uber Eats, SKU Sharing, & TV Advertising
The Power of A Unique Dataset & Advancements in Programmatic w/ Kroger Precision Marketing
Is There a Single Global Source of Truth in eCommerce?
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