APAC Masterclass: Southeast Asia (part 1)

In this episode of our APAC Masterclass, Jasper Knoben, CEO at Intrepid (An Ascential Digital Commerce brand) introduces us to ecommerce in the Southeast Asia region. In this first of two parts, we learn about the market anatomy, digital commerce trends in the region, and begin to understand how this region compares to both China and the West, as well as where it’s going and how quickly the landscape is changing. Be sure to listen to part two for a deeper dive into ecommerce nuances and tactics!