Flywheel is now a part of Ascential plc, the specialist, global information company that helps customers win in the digital economy. To find out more about Ascential, visit

Digital Planogram And Catalog Optimization

We’ve spent years deconstructing the machine and figuring out which Product Detail Page tactics work and which are shiny objects that customers ignore. Our team takes these insights and we do the heavy lifting to execute them.

Your brand is a constellation of ASINs

Successfully positioning your brand on Amazon starts by correctly translating your product portfolio into a constellation of individual ASINs. Using key terms for Amazon search, by brand, sub-brand, and on an individual ASIN basis, we identify what shoppers are looking for, find the white spaces where competitors are not fulfilling needs, and build to fill these needs.

The Amazon Product Detail Page Is Today’s Planogram

Your Product Detail Page (PDP) is your brand. We help your brand come to life on Amazon and execute so customers convert. Our brand building on Amazon includes:

  • Gap analysis
  • New item creation and conversion strategy
  • Platform optimization
  • Consultation and implementation of best-in-class content to drive conversion
  • ASIN/SKU level catalog search optimization
  • Consolidation of 3rd-party vendors

New ASINs get found faster through our approach

Conversions are a major pain point for vendors and can sink a brand because the Amazon machine does not know how to sell new ASINs. We accelerate the machine by steering traffic via variations, NEVA widgets, cross-browsing, and smart AMS investments to spin up ASINs more quickly.